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Gustavo  grew up in Chicago's southwest, side neighborhood of Pilsen, once a major port of entry for thousands of Mexican families to the U.S. His beautiful and hardworking parents taught him the value of work early in life. At the age of 11, he was selling 25 cents corn on the cob in Chicago's Maxwell Street. He would also pick tomatoes, corn and peppers throughout Indiana and Michigan farms for his uncle's family store in Pilsen; and, during summers he had the honor of harvesting his uncles' crops of corn in beautiful, Guanajuato, Mexico.   

Gustavo went to the Chicago Public School system and to St. Ignatius College Preparatory for high school. His Bachelor of Arts in economics is from Loyola University and M.B.A. in Business Administration from Lake Forest Graduate School of Management. He has been on the regulatory side of the banking industry in leadership and managerial roles for over 25 years, which now includes coaching staff and developing training/development programs. 

Gustavo's life has experienced challenges and triumphs in life that have centered him and honed his ability t0 help clients identify their true north.  

Civic and charitable activities include advisory and board member roles for local government and not-for-profit organizations.  

Gustavo utilizes his International Coaching Federation, Co-Active, Training Institute, and Positive Intelligence certifications to serve companies and executives in the financial services industry.      

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What sets Gustavo apart as a coach

  • Understanding the unique challenges faced by first generation Hispanics in corporate America;

  • Confidential and courageous conversations that challenge and champion client towards clarity of purpose; and,

  • Coaching partnerships are premised on faith in client's potential, promise, and real possibilities.

What sets Gustavo apart as a workshop facilitator

  • Engagements challenge leadership to address "elephant in the room," taboo topics to achieve real company impact. 


Contact me today for an introductory session.

During these unprecedented times, video and phone sessions are offered.   

I appreciated the forward-looking approach to Gustavo's coaching, which is a good balance to the therapy that I also go to.

K.A. / Financial Services

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