💬 Presence. Culture. Authenticity. Action.
- Gustavo Lira
- Aug 8
- 1 min read
Updated: Aug 8

What if success didn’t require silencing your culture? (Because for many LatAm & Hispanic professionals—it still does.)
Too often, LatAm and Hispanic professionals are expected to succeed in U.S. corporate life by softening their voice, reshaping their identity, or editing out their culture.
My coaching approach takes a different path.
I coach for what’s real—from the inside out.
Leadership that’s rooted in authenticity.
Presence over polish.
Substance over style.
Success without self-erasure.
Action over stagnation.
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Here’s what I offer:
▪ Executive Coaching for Hispanic and LatAm Professionals
▪ Cultural Integration Coaching for LATAM Hires in U.S. Companies
▪ Coaching for High-Profile or Public-Facing Talent
▪ Authenticity-Based Workshops & Coaching
▪ Strategic Consulting for HR & DEI Leaders hiring across cultures
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I bring over 30 years in U.S. corporate life…
The lived insight of a bicultural journey…
And a coaching presence that doesn’t fix or push—I walk beside.
🟨 I help people return to their voice.
🟨 I help companies honor the talent they’ve hired—without breaking what made them great in the first place.
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If you’re reading this and thinking,
“We’ve been looking for someone like this…”
or
“This is the kind of support I wish I had…”
Then maybe this found you too.
Let’s connect—quietly, simply, in truth.
📩 DM me or comment below
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My Auténtico Self™ Coaching & Consulting




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