About Gustavo
Gustavo Lira
CPCC, CPQC​
For more than three decades, Gustavo Lira worked inside complex institutions where decisions carried real consequence. His professional career includes 27 years at the Federal Reserve Bank of Chicago, where he worked closely with senior leaders navigating economic uncertainty, organizational change, and the realities of large institutions.
Over time, he became interested in something deeper than strategy or performance. He began to notice how often capable leaders were navigating pressures that were rarely spoken about openly – the weight of responsibility, the isolation that can accompany leadership, and the need for clear thinking when decisions affect many people. These observations eventually led him to establish My Auténtico Self™ in 2020.
The Work Today
Today, Gustavo works with leaders as a thinking partner. His work creates space to pause, examine complex realities, and regain clarity of judgment in moments where decisions carry consequence.
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Rather than offering formulas or prescriptions, the work centers on conversation, reflection, and perspective, helping leaders see situations more clearly and move forward with steadiness.
Bicultural Perspective
As a bilingual professional and dual citizen of the United States and Mexico, Gustavo has spent his life moving between cultures, expectations, and professional environments.
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This experience shaped his understanding of how leadership often requires navigating not only strategy and results, but also unspoken dynamics, identity, and responsibility.
Experience + Formation
Gustavo is a Certified Professional Co-Active Coach (CPCC) and has training through:
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The International Coaching Federation (ICF)
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The Co-Active Training Institute (CTI)
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Positive Intelligence (PQ)
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His work draws from decades inside corporate environments combined with private partnerships, team building, culture assessments, and speaking engagement experiences.
The Philosophy
At the center of Gustavo’s work is a simple belief:
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Clear thinking becomes possible when leaders have space to step back from the noise surrounding them.
