
Gustavo's
Journey

Gustavo Lira
CPCC, CPQC
As a Certified Executive Coach and Corporate Culture Consultant, Gustavo supports U.S.-based Companies to unlock the full potential of their LatAm + Hispanic Professionals and identify Leadership and Talent gaps.
With certifications from the International Coaching Federation (ICF), the Co-Active Training Institute (PCCA), and Positive Intelligence, Gustavo brings a reflective and action-driven approach to Executive coaching, team workshops, Company culture consulting, and speaking engagements.
These offerings are designed to align individual contributor, team, Leadership contribution and collaboration to business performance and results. By addressing cultural and unseen barriers and gaps, Gustavo supports the individual and Team efforts to achieve professional and Company goals.
Bicultural by heritage and profession, Gustavo understands firsthand Leadership challenges and unique experiences that come from navigating multiple worlds for LatAM + Hispanic professionals in the Corporate environment.
Let's explore a partnership to develop high-performing, multi-cultural Talent with purpose – who are prepared to lead with emotional fluency, adaptability, and strategically.
The My Auténtico Self ™ coaching framework is built on:

Clarity and Alignment
Understanding expectations in alignment with individual talents and Company Culture.

Self-Awareness
Of personal and professional purpose, strengths (and their overuse), and leveraging cultural uniqueness in role.

Authentic Leadership and Results
Lead from the inside out with emotional fluency, adaptability, and strategic thinking.